Why artisan homeware? An interview with Alchemista founder Toni, who launched Alchemista, a London-based social business, in 2021. Alchemista sells unique sustainable artisan homeware, handmade accessories and ethically sourced jewellery from artisans around the world. Her mission is to create income opportunities for female artisans and communities in developing countries by connecting their handmade artisan products to our markets. Toni is also a certified Transformational Travel Designer and Travel Product Manager with eight year of experience in the travel industry. An exploration into the compatibility of travel, design and poverty alleviation.